Atlanta Falcons’ Beadles, Lindstrom; Atlanta United’s Lagerwey headline First Tee’s inaugural Leadership Academy

Teens from across the U.S. will spend a week in PGA TOUR Superstore’s headquarters of Atlanta learning from Arthur M. Blank Family of businesses, civic and sports leader

PONTE VEDRA BEACH, Fla. and ATLANTA, GA. (June 19, 2023) – Youth development organization First Tee will host its inaugural Leadership Academy in partnership with PGA TOUR Superstore from June 19-23. The weeklong Atlanta event will bring together 48 teens from across the country who will learn about building and running a successful team.

First Tee uses golf as a vehicle through which to teach life skills and values. The nonprofit is collaborating with PGA TOUR Superstore and the Arthur M. Blank Family Foundation to host its inaugural Leadership Academy, which will feature workshops on cultivating authentic relationships, developing a winning culture and more. The Academy is taking place at various venues across the Atlanta area, including Atlanta Falcons Flowery Branch, Atlanta United Training Ground, Mercedes-Benz Stadium Georgia Institute of Technology, the Bobby Jones Golf Club and the National Center for Civil and Human Rights.

Event highlights include:

  • Georgia Tech head women’s basketball coach Nell Fortner will share advice on achieving individual growth in a team setting during the opening keynote.
  • Atlanta Falcons President Greg Beadles will speak to participants before they explore the team’s Flowery Branch training facility.
  • Participants will hear from Atlanta United President/CEO Garth Lagerwey before attending a game to witness the team in action.
  • Mercedes-Benz Stadium executive Don Rovak will discuss the importance of supporting your team.
  • PGA TOUR Superstore President Jill Spiegel will address the teens at historic Bobby Jones Golf Club.
  • Participants will visit the National Center for Civil and Human Rights where Atlanta Falcons guard Chris Lindstrom, the team’s 2022 Walter Payton Man of the Year, will deliver the closing address.

Initially envisioned by PGA TOUR Superstore executive Ralph Stokes, who leads the brand’s diversity, partnerships and community efforts, the event’s curriculum was developed by First Tee and an independent youth development expert. Stokes recently became the first Black president of the Georgia State Golf Association and was among the first Black players on the University of Alabama football team, where he played under legendary coach Bear Bryant.

“From playing team sports, I learned that no matter how great an individual player is, you will not achieve success on your own. The team is no stronger than the weakest link,” Stokes said. “Golf is largely an individual sport, but we felt it was important to collaborate with First Tee on this event because these kids are part of families, communities, clubs and eventually workplaces where they need to function within a team.”

For more than a decade, PGA TOUR Superstore and the Arthur M. Blank Family Foundation have championed First Tee’s mission through charitable and in-kind donations across the country. In September 2020, PGA TOUR Superstore announced a new grant that will help First Tee reach more kids across the U.S. and strengthen its curriculum for teenage participants, including the development of the Leadership Series, held locally at PGA TOUR Superstores across the country, and the Leadership Summit, which takes place in Emigrant, Montana. The new Leadership Academy in Atlanta is the latest installment in this exciting portfolio of events. 

“Thank you to PGA TOUR Superstore and the Arthur M. Blank Family Foundation for their ongoing support of First Tee,” said First Tee CEO Greg McLaughlin. “This new Leadership Academy will provide young people with an amazing and impactful experience.”  

The Leadership Academy is one of several national opportunities provided by First Tee Headquarters to inspire and equip teens on a deeper level as they progress through the program and toward higher education opportunities. 

To be eligible to apply for the Academy, teens were required to participate in a five-week Leadership Series that was hosted at PGA TOUR Superstores across the country this past spring. 

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About PGA TOUR First Tee Foundation (“First Tee”) 
First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Since 1997, First Tee has expanded to reach millions of kids annually through its network of 150 chapters, 10,000 schools and 1,700 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.   

About PGA TOUR Superstore 
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com. 

Contacts:  
Megan Hart, First Tee 
[email protected]

Megan Mahoney, PGA TOUR Superstore 
[email protected]